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The vast majority of us agree on the importance of daily skin, teeth or hair care. We all understand the importance of grooming ourselves and looking good, both for ourselves and for others, including family, friends and work relationships. Many years ago it was all about being clean and well groomed. Then came the importance of being well dressed and, in the case of women, lightly and well made up.

Later, with the evolution of medicine, cosmetic surgery appeared. At first, it was considered an aggressive and expensive rejuvenation treatment that was only available to a few people who lived off their image. However, the initial surgical techniques exaggeratedly altered the natural features of the person and thus, cosmetic surgery came to be considered an unnatural treatment that, instead of reflecting a younger face, achieved an artificial and monotonous “operated” image.

Trying to escape from this artificiality, a series of aesthetic medical treatments have been developed to care for and maintain the skin younger, healthier and more natural. Today this is possible without the need to produce visible changes in our facial aesthetics.

When these treatments are used responsibly, the result is natural and harmonious with the person’s age. A small amount of botulinum toxin and hyaluronic acid combined with some laser treatment or peeling from time to time achieve a good result. Nowadays, most people for whom their image is important take care of themselves and undergo innocuous treatments of this style.

However, without a good concept of beauty, one can err on the side of excessive or inappropriate use of some of these techniques. In this sense, the aesthetic advice of the physician and the trust that the patient places in him/her is very important when deciding which treatments are the most appropriate for each person.

Trying to escape from this artificiality, a series of aesthetic medical treatments have been developed to care for and maintain the skin younger, healthier and more natural.

An excess of botulinum toxin provides an artificial and “paralyzed” face that also reduces the capacity for interpersonal communication by eliminating the natural gestures of the face. It is true that botulinum toxin can “erase” certain expression wrinkles. But it is not a question of eliminating wrinkles but of smoothing them out and preventing them from deepening. It should not be forgotten that “a well cared for wrinkle can be beautiful and necessary”.

The application of excess volume in certain areas of the face, such as the lips or cheekbones, does not provide a harmonious result either.

We must not forget the importance of performing rejuvenation treatments in a staggered and periodic manner at the times when they are indicated, never before or after. It is not advisable, from an aesthetic point of view, to try to rejuvenate 10 or 20 years with a few aggressive treatments.

It is necessary to learn to give the proper importance to physical presence, no more and no less. And it is our duty, as physicians specializing in facial rejuvenation, to know how to give good advice to help improve not only aesthetics.